Not sure if the embedded link below will show, as I always have trouble with that...so here is the copy and pasted version...long I know, but worth teh extra two seconds to selct, copy and paste...and read! Enjoy!
http://www.linkedin.com/share?viewLink=&sid=s660708856&url=http%3A%2F%2Fwww%2Echrisbrogan%2Ecom%2F106%2F%3Futm_source%3Dfeedburner%26utm_medium%3Dfeed%26utm_campaign%3DFeed%253A%2Bchrisbrogandotcom%2B%2528%255Bchrisbrogan%2Ecom%255D%2529&urlhash=0krv&pk=member-home&pp=&poster=17746473&uid=5534621797305036800&trk=NUS_UNIU_SHARE-title